Surviving Seasonal Fluctuations: How Businesses in the Bronx, New York Adapt

Businesses in the Bronx, New York are no strangers to seasonal fluctuations. The Rockaway Business Alliance (RBA) is one example of a business district that has had to adjust to changes in order to remain successful. Joe Bestone, owner of Yankee Tavern, is worried that a delay in the opening day could hurt local businesses. With 60,800 companies in New York City providing services related to tourism, the government must provide assistance to maintain this essential part of the economy until visitors can recoup their expenses. The coastal geography of Rockaways makes it particularly vulnerable to natural disasters and seasonal business fluctuations.

Business travelers make up 20 percent of all visitors to the city, and international visitors have a greater impact per visitor on the economy. To revive the tourism industry, the city must create a proactive strategy that encourages and attracts international and business travelers. The pandemic has had an unequal effect on yellow taxis due to the decrease in the number of visitors. Businesses such as The Dugout, on River Avenue, have had to modify their programming around major sporting events like the New York City Marathon and the U. S.

Open. As domestic air passengers gradually increased during the spring and summer, New York City's volume decreased. In order to survive seasonal fluctuations, businesses in the Bronx must be prepared for natural disasters and take advantage of opportunities for international and business travelers. The government must provide support for businesses in order to maintain this essential part of New York City's economy. Business owners must also adjust their programming around major sporting events and take advantage of any chances for growth.